• Why IMS Bought Simba Yellow Pages

    Simba Yellow Pages, with Dave Goddard as Editor and Lead Analyst, has been the Voice of Authority in the yellow pages industry for more than 25 years. The opportunity to bring Dave Goddard's leadership, insight and experience together with Integrity Marketing's media and marketing team was too sweet to resist. As the Yellow Pages industry grapples with 21st century challenges and opportunities -- industry leaders can rely on this unique powerhouse of talent, experience and expertise to help guide the strategic choices that shape their future.

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  • Reports of My Death
    Are Greatly Exaggerated

    Contrary to popular (online) media, the Yellow Pages industry is neither dead nor dying. This multi-billion-dollar industry is in transition. Properly managed, this transition can and should lead to a stronger, more profitable, vibrant industry. Yellow Pages publishers are uniquely well-positioned to strategically marshal resources, resources that few competitors can match, and emerge as leaders in a burgeoning marketplace.

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  • Where will you allocate resources?

    This market moves quickly ... but it does not move as a single unit. Market information, research and analysis can help you make better decisions about expansion, diversification, acquisition, and sales. And, not only will good information guide your decisions about what to do, but when to do it. Timing is critical. Move too quickly and you may leave money on the table, or worse yet, find yourself on the "bleeding edge" of technology. Wait too long, however, and opportunities can evaporate. Get reliable information, and get it fast.

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  • How Can We Help You?

    We provide reliable research and expert analysis in a variety of formats to meet your needs. From the continuous online Yellow Pages & Directory Report (aka The Goddard Report), to our industry-leading compendia of published research and forecasts, to advisory and consulting services -- we can tailor a research solution to meet your needs and fit your market.

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Free Consultation
The Goddard Report
Sample Research

Yellow Pages & Local Search Experts

Market Research & Analysis

We offer the vital, precision research and reporting you need for strategic decisions in the Yellow Pages, Local Search and Directional Media industries. Whether you need benchmarking data to gauge performance, market intelligence to evaluate key opportunities, or independent research to gain investment capital, IMS Local Search / Simba Yellow Pages delivers.

Who Needs Market Research?

Yellow Pages publishing is an industry in transition. And transition means opportunity – for both success and failure. How will you navigate challenges and capitalize on opportunities? Independent market research has never been more vital to your business health and longevity than today. From the continuous online coverage of The Goddard Report, to comprehensive research books and studies, to customized research, consulting and advisory services, we do the research you don’t have time for … from the authority you trust: Dave Goddard and Simba Yellow Pages.

Where to Start?

If you are not already a subscriber, the best place to start gaining vital market insight is with a subscription to The Goddard Report.

Simba Yellow Pages / IMS Local Search Authority, with Dave Goddard as lead analyst, prides itself on developing Yellow Pages Market Research, Yellow Pages Statistics, Local Search Market Research, Local Search Statistics, Local Media Research, Directional Media Research, Directory Publishing Statistics, and Directory Publishing Research.

 

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